2020 was a boom year for tech companies. Digital consumption was at an all-time high, and there was a significant rise in the use of technology. People preferred to stay in and do shopping from home. Consequently, Ecommerce and tech companies witnessed record-level growth and registered high profits.
Thinking that the situation would remain the same, tech companies began a hiring frenzy to expand and grow their workforce. However, as the lockdown came to an end, people started to go out and began shopping in person.
Also, due to inflation dollar’s purchasing power went down. People reduced their expenses, which affected businesses and indirectly hit tech companies, as tech companies are the support for brick-and-mortar companies.
As consumer spending decreased, companies started spending less on ads. E-commerce companies like Amazon, Carvana, and Shopify and companies whose main business was ads and searches for products suffered majorly, including Meta and Google.

Overhiring is surely one of the reasons for current tech industry layoffs. However, companies are using the slowdown and rising interest rates as an excuse to lay off a higher-paid workforce and inject new manpower into their workforce.
Since November 2022, almost 224,503 employees have been laid off by tech companies. There is a long list of companies that laid off their employees in 2022, and this chain reaction will continue in 2023-2024.
Yahoo, Twilio, Twitter, Zoom, Microsoft, Amazon, Google, Meta, eBay, Paypal, SAP, IBM, Spotify, Way fair, Coinbase, FedEx, Disney, Tesla, Tiktok, Netflix, Robinhood, Lyft, Snap, Peloton, Zillow, Stripe, Doordash, Salesforce, Github, Carvana are some of the prominent names who did layoffs in 2022-2023.
Job seekers need to understand it’s always about the balance sheets for publicly traded organizations. Employees are treated as a liability in their balance sheets. So you will see whenever an organization says it’s laying off x number of employees, the shareholders like it, and the stock goes up. That’s the case with Meta (Facebook), whose stock soared once it laid off like 21,000 employees giving the excuse of overhiring, revenue growth, and high inflation.
What Should A Job Seeker Do During Tech Industry Layoffs?
1. Be Positive
2. Look at the Bigger Picture
3. Think Long-Term
Job Seeker Tips To Navigate The Job Market During Layoffs
During the Tech Industry Layoffs, you will need to show that you are a valuable asset to the company. It’s not all about having experience; it’s also about making sure that you can show them how your experience will benefit them and how it will be useful for them.
If you can contribute from day one to the client and have the skills needed, which they require, and you can demonstrate to the clients that you have already done practically what they are looking to hire for, then your job is guaranteed.
We suggest reading our blog How to get a Job in 2024? And also Tips for Handling Job Market Challenges During Recession
Things To Remember When Searching For Jobs During Layoffs
3. Identify the skills and technologies required by the companies
2. Cast a broader net when applying to jobs
3. Don’t be picky
4. Acquire new skills
5. Leverage social media
Social media is a great tool to stay visible in front of recruiters. You can apply for job openings posted on sites like LinkedIn and Glassdoor. Plus, you can share your resume with the HR managers and recruiters of the top companies to express your interest in working with them.
You can read our blog to learn more about How can social media help you get a job?
6. Use your networks
7. Update your LinkedIn profile
8. Stay on top of things
Conclusion
Remember, as a Job seeker, you need to differentiate yourself from other Job seekers by having skills and technologies which make you stand out. Differentiation in terms of technical competency and skills is paramount to a job seeker to be selected by a client for inclusion in their team. Learn skills that make you irreplaceable and strengthen your place in the company.
Anytime you want to upgrade your skills and need a helping hand to enter or re-enter the tech workforce with high-demand tech skills, reach out to us. Since 2010 we have helped 1000’s of jobseekers achieve success in the technology sector. SynergisticIT’s career-oriented training programs guarantee fast-paced, quality tech education, preparing you with top-notch skills for coveted tech roles in the industry.
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